SEO tool pricing compared: what 10 SEO tools cost in November 2026

How much do SEO tools cost?

As of November 2026, listed prices for paid SEO tools run from $4 a month for a small rank-tracking package to $1,499 a month for Ahrefs Enterprise, and most full suites start between $99 and $139 a month. Semrush Advanced, SE Ranking Enterprise and AccuRanker Enterprise are quoted by sales and can cost more. Free options exist too: Google Search Console, and free plans from Semrush, Ahrefs and MrKeyword with tight limits. The table lists each tool's listed monthly prices, its cheapest annual rate, what its entry plan tracks, and the date we read it.

Two rows need a note. AccuRanker prices in euros, and its prices rise with the number of keywords you track. Ubersuggest shows each plan in the visitor's local currency, so we quote only the US-dollar range its own pricing page prints; we do not convert currencies ourselves.

What do you get at each price level?

Up to $61 a month buys a budget suite or a rank tracker, $99 to $139 buys the entry plan of a main suite, and $249 or more buys team and agency plans with more seats, projects and history. The jump between levels is about capacity and data depth, not about different tools.

Budget suites and trackers

SpyFu Basic ($39, or $29 a month yearly) and Mangools Basic ($61, or $37.70 yearly) both research competitors from their own databases, with smaller limits: 5,000 keywords tracked weekly on SpyFu, 200 on Mangools, and one user. Keyword.com sells rank tracking alone from $4 a month. These suit one person working on a few sites.

Main suites, entry plans

Ahrefs Lite ($129), SE Ranking Core ($129), Moz Pro Standard ($99) and Semrush's SEO plan ($139) are the usual starting points for a business doing SEO seriously. Their tracked-keyword allowances differ widely: 2,000 daily on SE Ranking Core, 750 weekly on Ahrefs Lite, 500 daily on Semrush SEO and 300 on Moz Standard. Ahrefs also lists a $29 Starter plan, and Moz a $49 plan for one website, with fewer features.

Team and agency plans

The next tier, $279 for SE Ranking Growth, $249 for Ahrefs Standard, $299 for Semrush Pro+ and $299 for Moz Large, adds projects, seats and history. Above that, Ahrefs Enterprise is $1,499 a month on an annual commitment, and Semrush Advanced and SE Ranking Enterprise are priced by sales.

What extra costs should you budget for?

Budget for extra users first: most SEO tools include one user on their entry plan and charge for each additional person. After seats, the common extras are more tracked keywords, white-label client reports, specialist toolkits, and API or AI-prompt allowances.

Watch for three pricing patterns. Some prices are introductory: SpyFu's Pro + AI is $59 for the first month, then $119, and Moz quotes its yearly prices "for your first year". Some add-ons are annual-only, such as SE Ranking's Agency Pack. And some limits are soft: Moz notes that overages are not included, and Ahrefs bills pay-as-you-go usage automatically once you switch it on. Our per-vendor pages list each add-on with its price: Semrush pricing, Ahrefs pricing, SE Ranking pricing, Moz Pro pricing, Mangools pricing, SpyFu pricing.

How much do annual plans save?

Annual billing saves between 10% (AccuRanker) and about 35% (Mangools) on the tools compared here, usually paid upfront for the year. The catch is refunds: several vendors refund only in a short window, or not at all, so test on a trial or free plan before you commit to a year.

Which SEO tool is cheapest for what you need?

The cheapest tool is the one whose limits match your work: Search Console for your own site's rankings, a budget suite for light competitor research, and a main suite only when you research competitors every week or manage many sites. Start from the job, not the brand.

For budgets under $50 a month, our affordable SEO tools guide goes deeper on the cheapest plans; for the strongest tools regardless of price, see best SEO tools. Rank trackers have their own comparison in best rank tracking software, and AccuRanker pricing and alternatives covers the dedicated trackers.

Why do SEO tools cost so much?

Most of an SEO suite's price pays for its own web-wide data: crawling billions of pages for backlinks, collecting search results for millions of keywords, and estimating traffic for any domain. That is what lets Semrush, Ahrefs, SE Ranking, Moz, SpyFu and Mangools show data about sites you do not own, and it is expensive to collect and keep fresh.

Data about your own site is different. Google publishes it free in Search Console: every query you appeared for, with clicks, impressions and average position, measured by Google rather than estimated. Tools built on that first-party data, MrKeyword among them, can cost far less because they do not maintain a copy of the web. The trade-off is that they cannot measure competitors the way a suite can. Our guide to how to track keyword rankings explains the difference between measured and checked positions.

Where does MrKeyword fit?

MrKeyword, which we make, is a low-cost tool for the sites you own: free for one website, then $10, $19 or $49 a month for 1, 3 or 10 websites. It keeps a daily history of your Search Console and Bing positions, adds keyword volumes from Google Keyword Planner, a site audit and a backlink checker.

Some parts work without an account: the free site audit checks a single page with no sign-up, the free backlink checker shows the first 5 referring domains, and the domain authority checker and website traffic checker take up to 5 domains at a time. The free keyword research tool runs on a free account with 10 keyword lookups a month and no card.

How we collect and update these prices

We read every price on the vendor's own pricing page, record the page and the date beside each plan, and re-check the whole dataset every month. We do not use reseller listings, review sites or affiliate pages for prices. When a page loads its prices with JavaScript, as Mangools' does, we read the rendered page; when a vendor shows prices in local currency, as Ubersuggest does, we quote only what it states in US dollars. We do not convert currencies, estimate missing limits or round prices.

The vendor tables on this page and on each vendor's pricing post are generated from that one dataset, so a change made during the monthly check reaches every page at once. If you spot a price that has changed since our last check, the vendor's page is the authority.

What MrKeyword does not do

MrKeyword is cheaper than the suites above because it does less: it is built on your own data, not a copy of the web.

• No web-scale keyword index. It cannot list every keyword a competitor ranks for. Its search volumes come from Google Keyword Planner through the official Google Ads API, for the keywords you research.
• Competitor positions are predicted, not measured. The Competitors tab in rank tracking estimates where rival domains rank from MrKeyword's own index and labels every figure Predicted.
• No live SERP checks. It never scrapes Google. Your positions are Google's own average positions from Search Console (and Bing Webmaster Tools), for sites you verify, with Google's usual 2 to 3 day delay.
• A smaller link index. Backlinks and Link Authority come from MrKeyword's web graph, which is smaller than the link indexes the big suites run.
• No local pack, map or ads tracking, and no social media or PPC toolkits.

All product names are trademarks of their owners, used here only to describe their pricing. MrKeyword is not affiliated with any vendor on this page.

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