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MrKeyword
About

Search data you can hand to a client without a caveat.

MrKeyword is an SEO workspace for people who have to explain their numbers. Every metric in the product names the source it came from, and anything the product cannot measure says so instead of guessing.

Sample data
What it is

One workspace, four jobs.

MrKeyword connects to the search accounts you already own and turns them into work you can ship: rankings, keyword ideas, technical fixes and reports.

Rank tracking

Keyword positions over time, read from your own Google Search Console and Bing Webmaster Tools properties.

How rank tracking works

Keyword research

Search volume fetched live from Google Keyword Planner every time you search, with an estimated difficulty score, intent and question keywords — each labelled with where it came from.

How keyword research works

Site audit

MrKeyword's own crawler runs 60 technical checks across your site and scores what to fix first.

How the site audit works

Reports

Nine report sections, weekly or monthly schedules, email delivery to up to 25 people, and CSV or Print / Save as PDF export.

How reports work
Who it is for

Built for people who own the result.

In-house marketers

You already have Search Console open. MrKeyword turns it into a ranked list of pages to fix, and keeps the history after Google's 16-month window has rolled past.

Agencies and freelancers

Each client is its own website inside the workspace, with its own data, its own roles and its own reports. Pro AI is priced per website, so the bill follows the client list.

Small teams without an SEO specialist

The audit explains every issue in plain English with a fix, and the page audit can hand your developer a ready-made prompt for their AI coding assistant.

How the data works

Four sources. No resold index.

MrKeyword does not buy a third-party SEO index and re-badge it. Everything you see comes from one of these four places.

Google Search Console
Clicks, impressions, CTR and average position for the properties you connect, requested with the read-only scope webmasters.readonly. MrKeyword stores its own copy of the daily rows, so your history stays available after Google's roughly 16-month window has moved on.
Bing Webmaster Tools
Query and page performance, keyword research figures and crawl statistics for your verified Bing sites, requested with the Webmaster.read scope. Bing query data may not include country, device or the ranking URL — where a dimension is missing, MrKeyword leaves it blank rather than filling it in.
Google Keyword Planner
Monthly search volume, cost per click and related keyword ideas are fetched live from the official Google Ads Keyword Planner API every time you search. Nothing is stored, so every figure is Google's answer at the moment you asked.
MrKeyword's own crawler
Site audits, page evidence, link discovery and the authority score behind the free domain authority checker all come from pages MrKeyword fetched itself, at no more than two requests per second per site, always obeying robots.txt.
Principles

The rules the product is held to.

  1. Every metric shows its source

    Each number travels with a source, a label — Measured, Derived, Estimated, Predicted or Not available — a confidence level and an "as of" date. This is enforced in code: a metric that cannot say where it came from is rejected before it reaches the screen.

  2. "Not available" is a real answer

    A keyword with no verified demand signal shows "Not available", not zero. A day with no impressions is a gap in the chart, not a position of 100. A domain we have not seen linked shows "No data" rather than an invented score.

  3. No fabricated competitor data

    MrKeyword does not scrape search results and does not sell you a competitor's traffic estimate dressed up as fact. Competitor rank tracking stays switched off until there is measured data behind it.

  4. Estimates are called estimates

    Keyword difficulty is a prediction from crawl authority, content depth, relevance and link evidence — not a live search-result measurement — and the product says exactly that wherever the score appears.

  5. Read-only access to your accounts

    The Search Console and Bing connections request read scopes. MrKeyword can read your performance data; it cannot change a property, submit a sitemap or alter your site. See the security details.

Scope

What this does not do

These are not oversights. They are decisions, and they hold until there is real data behind them.

  • No live SERP scraping. Positions are the average positions Google and Bing report for your property, for the period you chose — not a live look at page one.
  • No third-party backlink index. Link data covers what MrKeyword's own crawler and the open web graph have seen, and says so.
  • No competitor traffic estimates. Numbers about somebody else's site that nobody measured are not a feature.
  • No borrowed credibility. You will not find customer logos, testimonials, star ratings or user counts on this site, because we will not publish figures we cannot show you the working for.

If something here is unclear or you think a number is wrong, tell us — that is the fastest way to make the product more honest.

See it against your own data.

Connect a property and MrKeyword shows you your real numbers within minutes. Free to start.

Get started free No credit card required.