Google Search Console CTR calculator
Enter clicks and impressions from your own Search Console report to work out click-through rate. The calculation runs in your browser and shows the formula behind every result.
Calculate CTR from your clicks and impressions
Use counts from one property, one date range, one search type and the same filters. This is a calculator for numbers you enter yourself; it does not connect to Search Console or fetch your data.
Your result
Enter your clicks and impressions to see the result.
The formula, with a worked example
CTR = clicks ÷ impressions × 100.
Worked example: 250 clicks ÷ 10,000 impressions × 100 = 2.5%. The same formula in reverse: 10,000 impressions × 2.5 ÷ 100 = 250 clicks.
Zero impressions leave CTR undefined: clicks without a denominator have no percentage. The calculator says so instead of returning 0%. Zero clicks with impressions above zero return 0%, because nothing was clicked out of the times the page appeared.
Where to find clicks and impressions in Search Console
Open Performance > Search results in Google Search Console. The headline cards show Clicks, Impressions, CTR and Average position for the selected date range. Use the Queries, Pages, Countries, Devices and Search appearance tabs to break the same counts down, and apply a filter before you copy the two numbers.
Keep the same search type (Web, Image, Video or News) for both counts, because each type is measured separately. For the definitions behind the numbers, see Google's Performance report documentation and our Google Search Console performance report guide.
How to interpret the CTR you calculate
Compare like with like. A page's CTR moves with its average position, the search features around it, the device and country of the searcher, and whether the query is branded or non-branded. Judge a number against the same page's own earlier CTR on the same search type and date range, not against a rate borrowed from another site or another query.
Read impressions beside clicks. Plenty of impressions with a falling CTR points at the title and snippet, because the page is being seen but not chosen. Falling impressions as well points at visibility or indexing first. Preview your snippet with the SERP snippet preview, and review your reporting in Search Console reports.
Do not compare across filters. Filtering by page changes how Google aggregates the rows, and Google omits some queries for privacy, so a filtered slice may not add up to the property total. Calculate each slice separately rather than mixing counts from different filters. For the general clicks-to-CTR maths, the CTR calculator covers target rates too.
What the numbers can and cannot tell you
Search Console data normally appears within 2 to 3 days, and the newest days can still change. The Performance report keeps about 16 months of history, counts an impression when a link to your property was visible in the results the user saw, and counts clicks from Google search results to your property. It is measured data from Google's logs, not a live rank check: a single search you run yourself will often show a different picture.
This page calculates only from the two values you type. It does not log in to Search Console, does not call an API, and does not store or send your numbers anywhere.
FAQs
Is this connected to my Google Search Console account?
No. The calculator works only with the clicks and impressions you type in, and it sends no network request. Open Search Console separately to copy your own totals.
Why is CTR undefined when impressions are zero?
CTR divides clicks by impressions. With zero impressions there is no denominator, so no percentage exists. The calculator shows undefined rather than 0% for that case.
What is a good Search Console CTR?
There is no single good rate. CTR depends on position, search features, query intent and whether the query is branded, so compare a page with its own earlier CTR on the same search type and date range.
Which clicks and impressions should I enter?
Use one property, one date range, one search type and the same filters for both numbers. Google Search Console can omit some queries for privacy, so a filtered set may not add up to the property total.
Does Search Console already show CTR?
Yes. The Performance report shows CTR beside clicks and impressions. This calculator recalculates the number from your own counts, which is useful when you combine or compare slices yourself.