Free Schema Markup Generator: FAQ, Article & Product JSON-LD

What it is

What is schema markup?

Schema markup (structured data) is a short JSON-LD block that tells search engines what a page is about: an article and its author, a business and its address, a product and its price, or the questions on an FAQ page. Google reads it to understand the page and, for some types, to show a rich result such as breadcrumbs, product prices or article dates.

JSON-LD lives in a <script type="application/ld+json"> tag in the page head or body. It uses the shared schema.org vocabulary, so the same field names work across CMS plugins, hand-written templates and this generator.

This tool builds one block at a time from the fields you type. It drops empty properties, flags common gaps for Google rich results, and never outputs review or aggregateRating markup, so you are not tempted to mark up ratings that are not shown on the page.

Rich results today

Which types can still earn rich results in Google?

Valid schema is always worth adding so Google understands your pages, but not every type still produces a visible enhancement in search. This table reflects Google’s published status as of 2026; confirm important pages in the Rich Results Test.

Type	Rich result in Google	Notes
Product	Supported	Needs real offers (price and currency) that match what shoppers see on the page.
Article / BlogPosting	Supported	Image, headline, dates and author are strongly recommended; Google may show byline and date.
BreadcrumbList	Supported	Breadcrumb trail in results when the listed URLs match the site structure.
LocalBusiness	Supported	Address, hours and phone must match the visible contact details on the page.
Organization	Supported (logo / knowledge)	Often used for logo and site-name treatment; not a substitute for LocalBusiness on location pages.
FAQPage	Limited	FAQ dropdown rich results now show only for well-known, authoritative government and health sites. Markup on other sites is still valid but usually will not show the dropdown.

In the result

Clear answers,
with the reason shown.

Six types

FAQ, article, business, breadcrumbs and product.

Each type has its own form: add FAQ rows or breadcrumb steps with one click, then copy the JSON-LD.

FAQPage with Q&A rows
Product with offers block

Safe output

Preview, copy and validate.

Live JSON-LD preview with script tags escaped for HTML, warnings for missing rich-result fields, and a link to the schema markup validator.

No review or rating fields
Empty properties omitted

Worked example

A boiler service product with price, generated as JSON-LD.

The fictional northwind-plumbing.example sells an annual boiler service for £89. Filling the Product form with its name, description, brand, SKU and an InStock offer produces JSON-LD like this:

Product JSON-LD

No common rich-result gaps flagged for this type.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Annual boiler service",
  "description": "Full inspection, safety checks and efficiency tune-up for domestic boilers in Leeds.",
  "brand": {
    "@type": "Brand",
    "name": "Northwind Plumbing"
  },
  "sku": "SVC-BOILER-89",
  "offers": {
    "@type": "Offer",
    "price": "89",
    "priceCurrency": "GBP",
    "availability": "https://schema.org/InStock"
  }
}
<\/script>

Example Product JSON-LD for a fictional plumbing business. It is built by the generator’s own code at build time; change the fields above to match your page.

The block includes @context, @type, the product name, description, brand, SKU and an Offer with price and currency, which is what Google needs for product rich results. There is no aggregateRating or review markup. After you paste the script into the page template, run the live URL through the schema markup validator or Google’s Rich Results Test. Our on-page SEO checklist lists structured data alongside the other page checks.

Reading the result

How do you read the schema markup generator result?

The type picker: Switch between FAQPage, Article, BlogPosting, Organization, LocalBusiness, BreadcrumbList and Product. Each type shows only the fields that type uses.
Repeatable rows: FAQ questions and breadcrumb steps have Add buttons so you can list every Q&A or trail segment without editing JSON by hand.
The preview: A live script block with JSON pretty-printed inside. Angle brackets in the JSON are escaped so the preview is safe to embed on this page.
Warnings: Notes when a property Google recommends for rich results is still missing, such as an image on an article or offers on a product.

Common errors

What should you avoid when publishing schema markup?

Markup that does not match the page

Every value must appear on the page for people to read. Do not mark up prices, FAQs or addresses that are not visible in the HTML.

FAQ markup for dropdowns on a normal business site

FAQPage is still valid, but Google shows FAQ rich results only for select government and health sites. Use FAQ schema to clarify content, not to chase dropdowns.

Self-serving review stars

Do not add aggregateRating on your own Organization or LocalBusiness. This generator omits review fields on purpose.

Broken JSON from hand editing

Prefer this tool or your CMS plugin to generate JSON-LD. If you edit by hand, one stray comma invalidates the whole block.

Relative image or product URLs

Use absolute https URLs for image, logo and breadcrumb item URLs so crawlers resolve them correctly.

When to check

When should you generate schema markup?

Generate JSON-LD when you add a new template or page type, or when an SEO plugin outputs the wrong type for the content.

Launching a product or service page: Build Product or LocalBusiness markup from the same prices and address shown on the page.
Publishing an article or guide: Add Article or BlogPosting with headline, author, dates and the hero image URL.
Fixing breadcrumb trails: List each level from home to the current page so BreadcrumbList matches the visible trail.
Adding an FAQ section: Mark up only questions and answers that appear on the page, even if Google will not show FAQ dropdowns.
Before a site audit or migration: Generate one example block per template, publish it, then validate with the schema markup validator across the site.

Go further

Guides for this check.

More free checkers

Other quick checks.

Questions

About the schema markup generator.

What JSON-LD types does this generator support?

FAQPage (questions and answers), Article and BlogPosting, Organization, LocalBusiness, BreadcrumbList and Product. Each type uses the properties Google documents for that rich result.

Does this tool add review stars or aggregateRating?

No. Review and aggregateRating markup must reflect ratings shown on the page. This generator never outputs those fields, so you cannot accidentally create self-serving review markup.

Can I use the JSON on any website?

Yes. Copy the JSON object (or the full script block from the preview) into your page template, CMS custom field or SEO plugin. Replace placeholder values with real business facts that match what visitors see.

How do I check the output is valid?

Use the Test in validator link to open our schema markup validator, paste a public page URL after you publish the markup, or paste the JSON into Google’s Rich Results Test for a final eligibility check.

Will FAQ schema still show dropdowns in Google?

Usually not. Since August 2023, Google shows FAQ rich results only for select government and health sites. FAQPage markup on other sites remains valid and can help search engines understand the page, but most sites should not expect the old FAQ dropdown.

Schema markup generator: build JSON-LD from a simple form.