- Link Authority: 79/100 (very strong, high confidence).
- Web graph rank: #48 of 134,979,706 domains, the top 0.001% of all domains.
- 1,225,528 linking domains counted in MrKeyword data.
- 1,118 hostnames under amazon.com in the web graph.
- 1st of 23 shopping, travel and payments on MrKeyword's list.
What is amazon.com's domain authority?
amazon.com has a MrKeyword Link Authority of 79/100, a very strong score. The score comes from where amazon.com sits in MrKeyword's web graph (August–October 2026): it is #48 of 134,979,706 domains by PageRank, and Link Authority places that position on a 0–100 log curve, so the strongest domain scores 100.
This is MrKeyword's own metric, not Moz DA or Ahrefs DR (how the domain authority scores differ); how Link Authority is calculated gives both formulas.
How many websites link to amazon.com?
1,225,528 different domains link to amazon.com in MrKeyword's data, counting each linking website once however many links it has. That is the number SEO tools call referring domains. The web graph also lists 1,118 hostnames under amazon.com (subdomains such as www or blog count separately).
To see individual linking websites and anchor text, open the free backlink checker and check who links to amazon.com.
Which strong websites link to amazon.com?
The strongest linking domain MrKeyword's web graph shows for amazon.com is googleapis.com, with a Link Authority of 100. The table lists the 10 strongest by their own score.
Strongest domains linking to amazon.com
| Linking domain | Link Authority | Web graph rank |
|---|---|---|
| googleapis.com | 100 | #1 |
| instagram.com | 91 | #5 |
| youtube.com | 89 | #8 |
| godaddy.com | 87 | #11 |
| linkedin.com | 87 | #12 |
| wsimg.com | 86 | #13 |
| github.com | 86 | #15 |
| wordpress.org | 85 | #16 |
| apple.com | 84 | #20 |
| x.com | 83 | #22 |
8 of the 10 strongest linking domains have a profile on MrKeyword's list too (instagram.com, youtube.com, godaddy.com, linkedin.com, github.com, wordpress.org, apple.com, x.com). None of them is in amazon.com's own group, shopping, travel and payments.
How does amazon.com compare with similar websites?
amazon.com is 1st of 23 shopping, travel and payments on MrKeyword's list by Link Authority, ahead of the neighbours below. The median Link Authority of those 23 shopping, travel and payments is 66, so amazon.com is 13 points above it.
amazon.com and its nearest peers
| Website | Link Authority | Web graph rank | Linking domains |
|---|---|---|---|
| amazon.com | 79 | #48 | 1,225,528 |
| stripe.com | 77 | #68 | 734,475 |
| shop.app | 77 | #69 | 688,696 |
| paypal.com | 77 | #72 | 676,183 |
| etsy.com | 69 | #312 | 229,154 |
See every profiled site on the domain authority list of popular websites, or compare your own site with any of these in the free domain authority checker.
What does a Link Authority of 79 mean?
A Link Authority of 79 is very strong: far ahead of almost every other website. Domains at this level are linked from a very wide spread of other sites; gaining more points usually takes links from other very strong domains. In plain numbers, amazon.com is in the top 0.001% of the 134,979,706 domains in the web graph.
To raise your own site's score, read how to increase domain authority; for the domains at the very top, see the most-linked websites of 2026. The authority list explains why the 0–100 scale is logarithmic.
Can amazon.com show its Link Authority on its own site?
Yes: the owner of amazon.com can embed a free badge that shows its current MrKeyword Link Authority, 79/100, and links to this profile. The badge is a plain image link with no script and no tracking, and it follows the score whenever MrKeyword recalculates it. It shows MrKeyword's own Link Authority, not Moz DA.
To get the badge for your own website, check it in the free domain authority checker and open Get badge on its result. How to increase domain authority covers what moves the number.
Where does amazon.com's data come from?
Every number on amazon.com's profile is read from MrKeyword's web graph (August–October 2026). This version uses data imported on 31 October 2026. How MrKeyword collects and labels this data.